Social platform size
Latest available user figures for eleven social platforms, with the measure behind each.
Unit of observation: One platform
platform-size.csv
text/csv · 3.1 KB (3,206 bytes)
| platform | owner | users_monthly users | users_low users | value_type | metric | as_of | source_id | registered_accounts accounts | pew_2025_us_adults_pct percent | notes |
|---|---|---|---|---|---|---|---|---|---|---|
| YouTube | — | 2530000000 | proxy |
Advertising reach (Google ad-planning data); Google publishes no user count
|
2025-01 | datareportal-youtube | — | 84 |
Widely quoted figures of about 2.7 billion monthly users have no primary source. Google describes YouTube only as having "billions" of monthly logged-in users.
|
|
| Meta | 3070000000 | — | reported |
Monthly active users
|
2023-12-31 | meta-q4-2023 | — | 71 |
Last Facebook-only figure Meta published; Meta stopped reporting per-app users after 2023 and now reports 3.6 billion daily active people across all its apps.
|
|
| Meta | 3000000000 | — | reported |
Monthly active users (CEO announcement)
|
2025-09-24 | instagram-3b | — | 50 |
Announced by Mark Zuckerberg; not an audited filing.
|
|
| TikTok | TikTok USDS Joint Venture / ByteDance | — | 1590000000 | proxy |
Advertising reach, users 18+ (ad-planning data); TikTok publishes no global user count
|
2025-01 | datareportal-tiktok | — | 37 |
Third-party sites quote about 1.9 billion monthly users without a cited primary source.
|
| X | SpaceX (X and xAI) | 550000000 | 302000000 | reported |
Monthly active users across X and Grok combined (SEC filing); low value is Similarweb's estimate of X mobile-app users, June 2026
|
2026-03-31 | spacex-fwp | — | 21 |
X has claimed about 600 million users; the SEC filing figure is lower and includes Grok. Similarweb estimated about 302 million monthly users of the X mobile app in June 2026.
|
| Reddit, Inc. | — | 514600000 | proxy |
Weekly active uniques (Reddit does not report monthly users; monthly users must be at least this)
|
2026-06-30 | reddit-q2-2026 | — | 26 |
Daily active uniques: 130.3 million worldwide, 53.2 million in the US.
|
|
| Threads | Meta | 500000000 | — | reported |
Monthly active users (company announcement)
|
2026-06-16 | threads-500m | — | 8 |
Announced by Meta; reported by Reuters and others. Similarweb estimated 147 million daily mobile users in July 2026.
|
| Rumble | RUM Group Inc. | 56000000 | — | reported |
Average global monthly active users, Q1 2026 (SEC filing)
|
2026-03-31 | rumble-q1-2026 | — | — |
Earnings-call summaries report 57 million for Q2 2026, but the Q2 press release does not state it; Rumble said it will stop reporting MAU. Not covered by Pew.
|
| Bluesky | Bluesky Social PBC | 10400000 | — | estimated |
Monthly active users of the mobile app (Similarweb); web users not included
|
2026-06 | techcrunch-bluesky | 46000000 | 4 |
Bluesky publishes registered accounts (nearly 46 million) but not active users. Similarweb puts the quarterly average near 22 million at the late-2024 peak.
|
| Truth Social | Trump Media & Technology Group | — | — | estimated |
No published or credible monthly-user figure; Similarweb estimated an average of 25 million monthly visits in January-July 2026
|
2026-07 | gvwire-truth-social | — | 3 |
Visits are not users; one person can make many visits. Similarweb estimated visits fell about 36% year over year in July 2026.
|
| Mastodon | Independent servers (Mastodon gGmbH develops the software) | 728201 | — | reported |
Active users across servers tracked by the Mastodon project's statistics API
|
2026-10-10 | mastodon-stats | 10501112 | — |
Covers servers that report to the Mastodon project; peak was about 2.6 million in late 2022. Not covered by Pew.
|
11 field definitions
| Field | Type | Meaning | Units | Value type |
|---|---|---|---|---|
platform |
string | Platform name. | — | observed |
owner |
string | Owning company or operator. | — | observed |
users_monthly |
integer | Monthly users as reported or estimated (see value_type and metric). Empty when no monthly figure exists. | users | observed |
users_low |
integer | A lower-bound or proxy figure: advertising reach, weekly users, or a mobile-only estimate. Empty when not needed. | users | observed |
value_type |
string | reported (company figure), estimated (third-party), or proxy (a related measure, not monthly users). | — | derived |
metric |
string | Exact measure behind the figures. | — | observed |
as_of |
string | Date or month the figure refers to. | — | observed |
source_id |
string | Id of the source entry for the user figure. | — | observed |
registered_accounts |
integer | Registered accounts, where the platform publishes them. | accounts | observed |
pew_2025_us_adults_pct |
number | Share of US adults who say they ever use the platform (Pew, 2025). Empty when Pew did not report it. | percent | observed |
notes |
string | Caveats and related figures. | — | observed |
